mai alshaya

Kidswear brand

 

 

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Mai Alshaya is a Saudi fashion designer, designing little dresses for little girls. She wanted an approach where a little girl with a ‘cute’ dress is used as the brand mark. 

 

The identity draws inspiration from the lively spirit of young girls. The shape of the mark depicts a young girl wearing a playful dress, and the colourful pattern is derived from the girl’s dress, forming a confetti look to resemble the style of the brand, which is party dresses for the young ones. ​​​​​​​The result is a bold and fun brand that conveys the spirit of its little costumers.